Shein, the globally popular fast-fashion brand, is officially back in India! After being banned in 2020 due to security concerns, the fashion giant has made a grand re-entry, thanks to a strategic partnership with Mukesh Ambani’s Reliance Retail. The comeback has sparked excitement among fashion enthusiasts, offering trendy, affordable clothing once again.
Why Was Shein Banned in India?
In June 2020, the Indian government banned 59 Chinese apps, including Shein, citing concerns over data security and national sovereignty. The decision was part of India’s broader strategy following border tensions with China. Despite the ban, Shein-branded products continued to be available through third-party platforms. However, the app itself remained inaccessible—until now.
Reliance Retail Brings Shein Back
Shein’s return to the Indian market is made possible through a licensing deal with Reliance Retail. Unlike before, where Shein directly operated in India, Reliance will now oversee all operations. The partnership ensures that all Shein-branded clothing is manufactured and designed in India, aligning with the government’s Make in India initiative.
How to Access the New Shein India App?
- The app is now available as “Shein India Fast Fashion” on both the Google Play Store and Apple App Store.
- The app is registered under Reliance Retail Private Ltd.
- Deliveries are initially available in metros like New Delhi and Mumbai, with plans for nationwide expansion soon.
- Shein is also expected to be integrated into Ajio, Reliance’s popular fashion platform.
Shein’s Pricing & Offers: What’s New?
- Prices start as low as ₹199, with many items under ₹500.
- Free shipping on all orders.
- Easy returns policy for hassle-free shopping.
- Exclusive launch discounts available for early users.
Impact on India’s Fashion Industry
Shein’s re-entry into India is a game-changer for the fashion industry. It introduces stiff competition to platforms like Myntra, Urbanic, and Ajio, which have dominated the online fashion space since Shein’s exit.
However, some consumers feel the brand’s original charm is missing. Since all products are now locally manufactured, they lack the imported look and exclusivity that made Shein so popular before. With new competitors like StreetStyleStore and international collections on Myntra and Ajio, Shein’s success in reclaiming its former glory remains to be seen.
Why India Allowed Shein’s Return?
The Indian government approved Shein’s re-entry under strict conditions:
- Reliance Retail fully controls Shein India’s operations.
- All consumer data stays in India, with Shein having no access to Indian users’ data.
- Manufacturing is localized, boosting Indian textile and apparel industries.
Final Thoughts: Will Shein Regain Its Popularity?
Shein’s return is undoubtedly one of the biggest fashion industry developments of 2025. With Reliance Retail’s backing, the brand has the resources to make a strong comeback. However, Indian shoppers have more choices than ever, and Shein will need to win back consumers who have since moved on to other brands.
For now, fashion lovers in India can once again shop Shein’s trendy outfits at budget-friendly prices—but only time will tell if the brand can reclaim its cult status.