The smart home revolution in India is gaining momentum, and Dreame, a China-based global brand, is ready to make a significant impact. Known for its high-end smart home appliances, Dreame is now setting its sights on India’s growing robotic vacuum cleaner market. The company is gearing up to launch eight new smart robot cleaners, further strengthening its presence in the country.
Dreame’s 8 Smart Robot Cleaners Big Plans for India
Dreame has been making waves globally with its advanced smart appliances, including robot vacuum cleaners, wet and dry vacuums, and personal grooming devices. After entering the Indian market in late 2023, the company is now accelerating its expansion. In an exclusive conversation, Manu Sharma, Managing Director of Dreame India, revealed that the company sees immense potential in the Indian market. With just 1% penetration in the vacuum cleaner segment, Dreame aims to fill this gap with cutting-edge technology and competitive pricing.
Why Dreame Sees India as a Key Market
India’s demand for automated cleaning solutions is on the rise, but the market remains largely untapped. Dreame’s upcoming product lineup includes seven robotic vacuum cleaners and one wet and dry vacuum cleaner, catering to different consumer segments. By offering a varied price range, the company plans to attract both budget-conscious buyers and premium customers.
Competing with Giants: Dreame vs. Established Brands
The Indian market already features well-established brands like Dyson, Philips, Xiaomi, and Eureka Forbes. However, Dreame is confident in its ability to compete, thanks to its technological edge and AI-driven innovations.
“We’ve developed digital motors with up to 200,000 RPM, a global benchmark. Combined with AI-driven algorithms and fluid mechanics expertise, our products offer unmatched performance,” said Manu Sharma.
Additionally, Dreame has focused on localizing its products. For example, its upcoming robot cleaners will feature customized brush designs to tackle Indian home flooring and dust levels effectively.
AI-Powered Cleaning: The Future of Smart Homes
Dreame is leveraging AI and robotics to improve navigation, object detection, and mapping capabilities in its vacuum cleaners. “AI is a core focus for us. 60% of our employees are in R&D, and we invest 7% of our total sales in research and development,” Sharma added.
With over 3,200 patents worldwide, Dreame is constantly pushing innovation. Its future robotic vacuums will feature advanced AI-driven scene detection and improved mapping technologies, ensuring better cleaning efficiency.
Customer-Centric Approach: After-Sales Services and Expansion
Dreame is not just focusing on product launches; it is also strengthening its after-sales service and expanding its offline presence. The company plans to:
- Open exclusive Dreame experience stores where customers can test products.
- Expand its presence from 165 cities to 200 cities in India this year.
- Offer on-site service with technicians visiting customers’ homes for repairs and replacements.
- Introduce virtual product demos for added convenience.
Final Thoughts: The Road Ahead for Dreame in India
Dreame’s entry into India’s smart home appliance market is well-timed. With a strategic product lineup, AI-powered innovations, and a strong customer support system, the brand is poised to challenge existing players. As smart cleaning solutions gain traction, Dreame’s ambitious expansion could redefine how Indian households adopt robotic vacuum cleaners.
With 8 new smart robot cleaners on the horizon, Dreame is all set to revolutionize automated cleaning in India—one household at a time!